Pack Expiration Policy
Last updated: 16 October 2026
This Pack Expiration Policy explains which credits on pcow.io and within the Purple Cow Platform expire, and what happens to a credit that expires. It forms part of our Terms & Conditions and Refund Policy, and restates the rules set out in Section 9 of the Refund Policy. By purchasing a Pack, you agree to this policy.
If you have questions, contact: refunds@pcow.io.
1. DEFINITIONS
Pack: a prepaid bundle of credit, or a custom package, sold through the Platform. Wallet Balance: stored value inside the Platform used to pay for services. Paid credit: wallet value bought with money, through a Pack or a wallet top-up. Bonus credit: extra value a Pack includes at no charge. Rush credit: a credit that covers one rush add-on. Admin Fee: a non-refundable administrative deduction applied to eligible refunds where stated.
2. HOW LONG CREDITS LAST
Paid and bonus credit from a Pack does not expire. Rush credits expire 90 days after they are granted. Any other credit that carries an expiry date, such as promotional credit, shows that date in your Wallet under Credits Expiring.
3. WHAT HAPPENS AFTER EXPIRATION
When a credit with an expiry date expires:
it, and any unused part of it, can no longer be used; and
it cannot be refunded.
We therefore recommend planning your usage before the expiration date.
4. REMINDERS BEFORE EXPIRATION
We remind you 30, 7 and 1 day(s) before any of your credits expire, by email and inside the Platform. These reminders are a courtesy notice and are not a contractual obligation. Responsibility for tracking the expiration date remains with the account holder.
5. REFUNDS FOR PACKS
If a refund is approved for a Pack, Purple Cow refunds the unused paid credit of that Pack only, less a 25% administration fee. Bonus and rush credits are not refundable; the Pack’s bonus credit is removed from your wallet when the Pack is refunded, and Purple Cow may also remove its unused rush credits. Purple Cow does not refund any value already received (services consumed, delivered or used).
Pack refunds may be issued as wallet credit and/or to the original payment method, depending on processor constraints and internal review.
6. NON-REFUNDABLE CASES
Refunds may be denied if:
no paid credit from the Pack remains unused;
the credit is bonus, rush or promotional credit;
fraud or abuse is detected;
or usage violates the Terms & Conditions.
7. HOW TO REQUEST A REFUND
To request a refund, use Wallet → Request a refund in the Platform, or email refunds@pcow.io. Include your company name and account email, invoice/transaction reference, reason for the request, and any supporting evidence.
8. RELATIONSHIP TO OTHER POLICIES
This policy is read together with the Refund Policy and the Terms & Conditions. In the event of a conflict, the Terms & Conditions prevail, followed by the Refund Policy.
9. CHANGES TO THIS POLICY
Purple Cow may update this policy at any time. Updates will be posted with a revised “Last updated” date.