Delete your data or disconnect a social account

1. Disconnect a social account (immediate)

Creators: sign in → Profile → Earnings & verification → Verification → Disconnect next to the platform → confirm.

Businesses: sign in → Business Profile → Social accounts → Disconnect → confirm.

Effect, immediately: the encrypted access token is deleted; all audience snapshots and stored posts for that account are deleted; the follower count read from that account is removed from your profile.

What may remain: the outcome of any audience review and the figures it used, kept for fraud prevention. Your handle is removed with the account; only our automatic clean-up of an account we could not read for 30 days leaves the handle on your profile.

2. Revoke access on the platform instead

Google: https://security.google.com/settings/security/permissions → Purple Cow → Remove access.

Instagram: Settings → Apps and websites → Purple Cow → Remove.

Facebook: Settings & privacy → Settings → Apps and websites → Purple Cow → Remove.

TikTok: Settings and privacy → Security & permissions → Apps and services → Purple Cow → Remove access.

Once you revoke access, our next refresh fails and we delete the access token at once. To delete the audience data too, disconnect the account in Purple Cow (step 1). Data from YouTube API Services is refreshed or deleted within 30 days.

3. Delete your whole Purple Cow account

There are two ways to close your account, and they are not the same.

Deactivate hides your profile and pauses your account. Nothing is deleted: sign in again within 30 days and your account comes back as it was. After 30 days, contact us to restore it.

Delete erases your personal data. Sign in → Settings → Privacy & data → Close my account → Delete. We confirm by email straight away, with the date your account will be deleted (7 days later), and you can cancel from the same page until then. If you cannot sign in, email legal@pcow.io from your registered address with the subject "Data deletion request". We confirm it is you within 72 hours, then start the same deletion.

Money comes first. Paid work held in escrow must be finished or cancelled before you can delete your account. If you are a Creator, we pay your available balance to your payout method when it has reached the payout minimum shown in your wallet and your ID is verified, and your account is deleted only after every payout has been paid. A balance below the payout minimum is not paid out: it is given up when your account is deleted, and we show you the amount before you confirm. To keep it, keep or deactivate your account until it reaches the minimum. If you are a Business, unused wallet credit is not refunded when your account is deleted. To get paid credit back, request a refund first (Refund Policy §9.4).

What we delete: your name, email address, phone and WhatsApp number, photo, profile and public profile link, date of birth, address, bank and payout details, a Creator’s tax registration number, identity and licence documents, portfolio, the files you uploaded, the contents of your messages, your community posts and comments, the comments in reviews you wrote, your Google sign-in link, your two-step verification settings, and your connected social accounts with the data we read from them. Files are deleted at once; backup copies are removed within 90 days. Erasure is completed within 30 days of the deletion date, or of the last payout if that is later, except money records and anything under a legal hold.

If you are a Creator, videos a Business approved and paid for stay available to that Business as delivered, under its licence (Terms §13.1), and Purple Cow’s licence to content you submitted continues (Terms §13.3); your name and account details are removed from their records and files.

What we keep, and why: payment, payout and invoice records, for 10 years after the transaction, with the details the law requires on them (for a Business, its legal name, tax registration number and country); a record of your deletion request and of your cookie and consent choices; support tickets, for 3 years after they were resolved; star ratings you gave or received, without your name, so the other party’s rating stays accurate; the outcome of any profile review, kept for fraud prevention; and an anonymised account record (follower counts and identity-verification status) without your name or contact details. Deleting your account does not end licences already granted: a Business keeps its licence to Content it paid for and approved, and Purple Cow’s licence under Terms §13.3 to Content already submitted continues. When your account has been deleted, we email you to confirm. You can sign up again with the same email address.

4. Facebook and Instagram data deletion

If you remove Purple Cow from your Meta "Apps and websites" settings, Purple Cow's access to that account is revoked immediately and no further data is retrieved.

Data already received is deleted when you disconnect the account in Purple Cow (step 1) or delete your account (step 3).

You can also email legal@pcow.io quoting the Instagram or Facebook username to have it deleted for you; we confirm within 72 hours.

5. Questions

legal@pcow.io · +971-50-791-5299 · Lumos Tech – FZCO, as named in the Privacy Statement.