How it works

The same simple loop. Both sides of it.

Every project on Purple Cow follows the same five-day loop. Here's what happens for brands, and what happens for creators.

01Day 0

Start your project

Format, audience, budget, deadline. 5 minutes, no proposals.

02Day 1

Get matched

Vetted creators apply with rates and prior work. Pick 3 you love.

03Day 3

Review drafts

Drafts land in your inbox. Comment frame-by-frame in-app.

04Day 5

Approve & release

You approve. Payment releases from escrow on approval. Final assets in your library.

01Day 0

Apply & verify

Submit your handle and niche. Audience verified under 24 hours. Free.

02Day 1

Browse projects

New projects in your feed daily. One tap to apply.

03Day 3

Film & submit

Film the video. Submit in-app. Brand comments frame-by-frame.

04Day 5

Get paid

Brand approves — money lands that day. Your bank, your choice.

Common questions

Still wondering?

What does it cost to start a project?

Starting is free. You only pay when you approve a draft — the tier price you see is the total, no hidden fees, no launch fee.

What if I don't like the drafts?

Request revisions in-app. If a creator can't deliver, your payment refunds in full — no questions, no fees.

Are creators verified?

Every creator is manually reviewed and audience-verified. Look for the purple star — that's our verification mark.

Ready when you are

Start your first video.
Live by Thursday.

Free to start. Your payment is held safely until you approve. First creator matched in 48 hours.

Start FREE
Join the roster

Apply today.
Get paid for what you ship.

Apply free. Get verified in 48 hours. Paid on approval — no minimums, no waiting.

Apply to join
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